We build the GTM motion. We find the engineers who power it. Together.
The Align Works is two operators, one partnership. Pratik runs the GTM practice. Aparajita runs the senior AI/ML engineering search practice. Same clients. Same trust. Two services that meet the post-PMF founder where they actually are.
You closed the first twenty customers on instinct. Now you need a system, and the people to run it.
The leap from founder-led traction to repeatable revenue is where most companies stall. The next twelve months will demand a motion that works without you, a head of sales who can actually do the job, and a senior engineering team that can keep up with product. Most founders end up stitching together generalist consultants and contingent recruiters who don't talk to each other, don't stay long enough to own the outcome, and disappear after the invoice. We exist to be the opposite of that.
Two practices. Same brand. One relationship.
Use the toggle to focus on either, or read both below.
Pratik Gupta
We design and install the motion that turns post-PMF traction into repeatable revenue. Positioning, ICP, motion architecture, pipeline build, hiring plan, operational rollout.
Retainer-only for design and coaching. Retainer plus success on closed ARR when we own the close.
How the GTM practice works →Aparajita Roy Gupta
We hunt the senior AI/ML and applied AI engineers who don't apply. Staff, Principal, Director, VP, and CTO-track talent who reject big-tech comp for the chance to build at a startup.
Per-IQC pricing on delivery. Retainer plus success only when we run the full process.
How the recruiting practice works →We price for what we control.
Most consultants and recruiters charge for outcomes they don't fully own. Closed deals depend on your product, your pricing, your negotiations. Candidate retention depends on the manager, the culture, the work itself. Promising those outcomes either traps the vendor in unwinnable commitments or makes the contract dishonest.
We charge for the work we actually do. In recruiting, that's a defined Interview Qualified Candidate produced to a scorecard we co-author with you at calibration. In GTM, that's the motion we build, or the closed revenue when we are the closer. The result is a relationship with no hidden incentives and no awkward conversations later.
Capacity is a feature, not a limitation.
We operate at a deliberate ceiling of 160 hours per person per month. That means we hold a small number of active engagements at any time and we say no often. It is the thing that lets us be fully present in each engagement, and it is part of why we cost what we cost.
We've worked together before. For five years.
We are Pratik and Aparajita Gupta. Before The Align Works, we built and ran Terasol Technologies together: Pratik as co-founder and CEO, Aparajita as HR Business Partner. Terasol bootstrapped from a software team into a global digital transformation firm that delivered 250+ projects for brands including Compaq, Verizon, ChromeDM, and BillApp.
We sold revenue and we hired the people who did the work, side by side, for eight years. The Align Works is the consolidation of that operating history into a boutique offering for other founders.
Read the full story →Three founding clients per practice. At founding-client terms.
We are accepting three founding clients in each practice through Q4 2026. Founding clients receive engagement-only pricing on the first engagement (recruiting) or a 20% retainer discount for the first three months (GTM), in exchange for case-study cooperation and warm introductions after the engagement.
See if you fitA conversation, not a pitch.
Thirty minutes. We listen, you ask. If there's a fit, we'll tell you. If not, we'll tell you that too, and probably point you to someone better suited.
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